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When the digital spills into the physical

Nishant Shah, Director-Research, Centre for Internet and Society, Bengaluru, tells us why flash mobs are an interesting sign of our times, and not just a passing fad

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Nishant Shah, Director-Research, Centre for Internet and Society, Bengaluru, tells us why flash mobs are an interesting sign of our times, and not just a passing fad

What is a flash mob?
There are many different forms of flash mobs, if you look at their content. In terms of structure, it has to do with a bunch of people, who are connected to each other by common technologies but don't necessarily know each other, and yet, come together in a public space to perform a set of pre-decided actions. Congregate, Orchestrate and Disperseu00a0-- that is the anatomy of a flash-mob. Hence it is different from other kinds of mobilisations, because it is very rare for anybody to know who is the organiser of a flash mob.
There are no long speeches, political expositions or agendas used in order to bring people together for a flash mob. Once the brief performance has been done, people don't stay back to form communities and discuss. The word 'flash' draws its inspiration both from 'flash-floods' and 'flash-in-a-pan', both referring to the immanence and suddenness of a flashmob.

What is a smart mob?
Howard Rheingold coined the term smart mob in a book by the same name. Smart mobs are a more inclusive form of digital technology-based mobilisation. Rheingold uses the term to refer to a series of sharing, collaborative, performative engagements that have emerged around the world, especially with young people using the Internet. The people don't know each other, but through different Peer-to-Peer (p2p) protocols, are able to share their resources towards a particular purpose. So it might be a group of friends who want to dance at the train station, or geeks sharing their idle computing time to search for records of UFOs, or people using location based applications to meet each other in caf ufffds and form friendships. Smart mobs are essentially different from flashmobs because they have a specific agenda and are geared towards a longer, sustained and enduring practice of community belonging and building.

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