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Navigating the mental health challenges of Indian wedding planning

Expert strategies for Indian brides on managing social media pressure, family conflict, and post-wedding blues to protect their mental well-being during the planning process

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Image for representational purpose only. Photo Courtesy: istock

Image for representational purpose only. Photo Courtesy: istock

The Indian wedding—a multi-day spectacle of colour, tradition, and family reunion, has by all means turned into a lavish production. From the dazzling decor to the multi-cuisine fare, every detail is significant and seemingly demands endless attention. But what happens when the pressure to deliver the 'Big Fat Indian Wedding' goes beyond the budget and starts taxing the bride's mental health?

While every shaadi, as it is called India, is meant to be a joyous occasion, the reality of planning often feels more like navigating a high-stakes, social media-fuelled obstacle course. From family politics over the guest list to the paralysing pursuit of Instagram-perfect aesthetics, the modern Indian bride is often caught in a whirlwind of impossible expectations. 

Experts delve into the unique mental health challenges faced during the wedding planning process—from social media comparisons to post-wedding blues—and offer practical strategies for maintaining well-being.

The social media mirage: Perfectionism and debt
The pressure of social media and the idealized portrayal of weddings can have a significant impact on a bride's mental health. Dr. Shaunak Ajinkya, consultant psychiatrist at Kokilaben Dhirubhai Ambani Hospital, Mumbai, details the emotional and financial strain caused by the pursuit of the 'perfect' event. "Social media is filled with highly curated images of 'perfect' weddings and luxurious honeymoons. This creates unrealistic expectations, making many brides-to-be feel like they must meet these impossible standards," he shares.

This leads to significant distress. "Brides often compare their wedding planning, dress, decor, and honeymoon to influencers or celebrities, leading to feelings of inadequacy, comparisons and self-doubt. Many couples go into debt trying to create a wedding or honeymoon that looks as extravagant as what they see online. This financial burden can add significant stress, anxiety and relationship strain lasting even after the wedding is over," Ajinkya says.

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