When this paper went to print, and in case you haven’t noticed, there’s a Buzzfeed India page that is 5,906-followers-strong. Founded in 2006, the popular social news and entertainment website is all set to open an office in Mumbai and begin operations later in the year owing to India’s huge population. Thanks to the viral content generator, listicle (a listed article) is a format that is taking the Internet and the mobile web world by storm.

A listicle by The NextMeme. Pic courtesy/the next meme

“Listicles are a way of conveying depth — it tells you how long you are going to be distracted by a particular piece of content. I doubt there are any rules about writing them, except that the content should be engaging, relevant and sticky, and follow the rules of attribution,” says Sriram Sharma, editor of TheNextMeme.