Fluffy Singh is a mini Sardar soft toy character about a foot high, with brown sparkling eyes, chubby cheeks and a potbelly. He is cuddly and attractive at the very first glance. Fluffy Singh is the brainchild of cousins Sanjay Manaktala who is an IT professional and Advait Gupt an investment banker.

The website which was launched just a few days ago, presents different looks and moods of this souvenir. One can choose from an office-going version, to a Fluffy-at-home version.