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Home > Lifestyle News > Health And Fitness News > Article > Google to roll out native ad blocking in Chrome browser

Google to roll out native ad-blocking in Chrome browser

Updated on: 20 December,2017 12:31 PM IST  | 
IANS |

Earlier this year, the search engine giant joined the 'Coalition for Better Ads' -- a group that offers specific standards for how the industry should improve ads for consumers

Google to roll out native ad-blocking in Chrome browser

Earlier this year, the search engine giant joined the 'Coalition for Better Ads' -- a group that offers specific standards for how the industry should improve ads for consumers.



The coalition announced the "Better Ads Experience Programme" which provides guidelines for companies using the "Better Ads Standards" to improve the experience of users with online ads.

This will essentially stop the ads that are deemed annoying or intrusive.

However, all ads from sites where even one advertisement displayed do not meet those standards, even if the rest are technically in compliance, will be blocked.

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