Watching ICC Champions Trophy? Here are the snacking trends taking over

Cricket isnrsquot just a sport in Indiamdashitrsquos an emotion Whether itrsquos a lastball thriller or a heated rivalry watching the ICC Champions Trophy is best enjoyed with a side of delicious snacks fans are now looking beyond the usual chips and dips opting for flavourful yet convenient options that keep up with the gamersquos paceBring the stadium vibes at your home with the ultimate matchday snacks Inspired by Snacks amp Convenience trends from the Godrej Food Trends Report GFTR 2024 by Godrej Vikhroli Cucina and backed by research from STTEM 20 ndash Indiarsquos Frozen Snacking Report by Godrej Yummiez these trends showcase how cricket lovers across India are redefining their snacking choicesGFTR 2024 MatchWorthy Snacking Trends1 Airfried crunch The Healthy Sixer As fans cheer for big sixes their snack choices are getting lighter and healthier With 885 per cent of experts favouring airfried and baked options traditional favourites like samosas and pakoras are being reinvented for guiltfree indulgence So whether yoursquore celebrating a wicket or biting your nails in suspense an airfried snack will keep your energy up without slowing you down2 Nutritionally fortified snacks The power play ODI matches last longer than T20s and snacking needs to keep up 788 per cent of experts predict a rise in nutritionally fortified snacks making them perfect for a powerpacked innings of viewing With makhana millets and proteinrich options taking center stage you can now enjoy a wholesome crunch while staying fueled throughout the game Brands are innovating with fortified frozen snacks combining taste and health for a guiltfree binge session3 ReadytoEat solutions ndash The midinnings snack An ODI match is a game of endurance and fans need snacks that can keep up With 519 per cent of experts highlighting the rise of readytoeat RTE options convenience is key for those glued to the screen Whether itrsquos a plate of instant airfried delights prepackaged nut mixes or proteinpacked millet patties these snacks ensure that you stay fueled from the first innings to the final chasemdashwithout missing a single moment of the action4 Traditional flavours and textures ndash The Nostalgic Cover Drive For many cricket is woven into childhood memories just like the snacks we grew up with 76937 of experts recognize the power of nostalgia making traditional favourites like chaat murukku and roasted peanuts a musthave during matches Now theyrsquore getting a modern makeover with healthier ingredients and innovative cooking techniques ensuring the joy of classic flavours with a betterforyou twistRushina Munshaw Ghildiyal managing director of A Perfect Bite Consulting and Editor of the annual Godrej Food Trends Report shares ldquoSnacking trends in India are evolving and cricket season amplifies the demand for both familiar favourites and innovative betterforyou alternatives The Godrej Food Trends Report 2024 highlights how consumers are making mindful snack choices from airfried options to nutritionally fortified bites without compromising on taste or indulgencerdquoSTTEM 20 How India snacks while watching cricketLive sports and snacking are inseparable with 49 per cent of Indians indulging in snacks while watching major sporting events like cricket football and Formula One The 2630 age group leads this trend at 5237 highlighting the strong connection between sports entertainment and food Interestingly sports viewing has evolved into a family experience with 5037 of men and 4737 of women snacking during gamesmdashproving that cricket nights are a celebration for everyoneAnushree Dewen head of Marketing amp Innovation at Godrej Foods Ltd adds ldquoOur STTEM 20 ndash Indiarsquos Frozen Snacking Report shows that snacking is no longer just about convenience it is deeply tied to shared moments and special occasions like watching live sports With a growing preference for readytoeat airfried and fortified snacks brands are focusing on providing diverse hasslefree options that cater to evolving consumer habitsrdquoSo gear up grab your favourite snacks and let the gamemdashand the crunchmdashbegin