What's trending in the lingerie segment in India?

Lingerie is a wardrobeessential and rapid urbanisation across India is one of the key factors driving the growth of the marketThe lingerie sector is rapidly growing and this trend is expected to continueAccording to RedSeer a large consulting group the female innerwear sector will nearly double to 1112 billion by 2025 It will grow six times faster than it did in 2020 making it one of the garment industrys fastestgrowing segmentsEver since the pandemic outbreak the segment has witnessed various disruptions as well as transformations While the trend of lingerie shopping has witnessed a surge consumers have shifted from focusing on style to comfort along with fashion while making their lingerie choices According to the Imarc report during the period 20222027 the Indian lingerie market is predicted to grow at a CAGR of 1313 per cent Keeping the complexities of COVID19 in mind businesses are constantly following and monitoring the pandemics direct and indirect impactSiddharth Grover Director Groversons Group said It is the undeniable confidence that inspires women indeed to boost their boldness in professional as well as everyday life Over a period of time lingerie shopping has evolved significantly and women are outright and outgoing about what they want Women now prefer experimenting with design fabric hues etc Lingerie has now become a wardrobe essential for womenConsidering new trends are setting up hype in lingerie shopping in India they now have options to choose from promptly We at Groverson are making considerate efforts to effectively cater to their demands We want females to feel beautiful comfortable and confident with the right lingerie piecesHere are the findings based on research by Groversons Paris Beauty and the pioneering lingerie industry Groversons Group on the possible lingerie trends in shopping in IndiaKey TrendsAs we are in 2022 the lingerie market will witness various trends in its trajectory of growth However the transition in the segment is very promising and emerging with the key trends that are expected to be seenComfort FabricSassy summers are here This is the season for refreshing drinks and cool crushers combined with sexy summer outfits We agree that summer days might be satisfying and a favourite for some but we cannot ignore the fact that sweaty days and scorching sun kill our entire vibePreferred ColourThe summer of 2022 will be ruled by vibrant and eyepopping shades Hence neoncoloured lingerie and sexy lace bralettes in different hues will rock the sunny summers of 2022 6745 percent of customers will no longer be hesitant about experimenting with colours and types but will also prefer those of good quality and skinfriendlyDesign TrendsThe evolution of the Indian innerwear industry can be seen with the shift from basic cotton bras in black white and nude colours to padded pushup and lacy bras in different designs and colour combinations Notwithstanding solid wear has added an explosion of different designs and the brightest and boldest colours to the wardrobe of the current generationSay yes to printsLingerie trends have come a long way from typical black and white wear to individuals becoming more experimental with their design choices such as striking tones of flora fauna animal print and aquatic life However with ecofriendly fashion slowly yet surely becoming the fashion norm its time to celebrate natures untamed beauty with an earthinspired lookStyleLingerie trends have gone full cycle and are back to bras However young and professional women have been spotted pairing bras of different styles with their normal goto attire Comfort and sexy lingerie are unitedly exclusive Thus opt for a comfortable piece that passes the vibe check They do exist 6078 per cent of women shared that having a goodstyle lingerie collection helps in adoring the oomph factor in their professional as well as everyday livesPlus Size Not a BuzzwordWith the rapid urbanisation fashion brands are also emerging with the trends and in this scenario offerings for plussize women are meeting a great deal of excitement for busty women However this wasnt the scenario until a few years ago Recognized lingerie brands are escalating the demand and supply of plussize lingerie wear The Indian lingerie market has witnessed astounding growth and has undergone a transformation The lingerie market for plussize women in India is expected to grow by 30 to 40 per cent in the coming yearsShapewear For the Perfect ShapeEvery womans desire to be in perfect shape especially on particular occasions entails flaunting specific physics Shapewear can aid beauty and provide complete shaping benefits It is ideal for wearing underneath dresses and fitted attireThe Athleisure Trend in ActivewearA year ago activewear lingerie made a major comeback with the athleisure trend and an increasing number of women are opting to wear activewear bras especially for workouts and dancing Available in trendy styles with mesh detailing for added support Make sure to pick the correct size so you dont end up wearing an ordinary bra underneath your sports oneSilk lace dresses easy pieces to wearYou can wear silk lace dresses as an effortless piece under your bed linen with hair rollers and with makeup on recreating the classy look for a glam night or pair them with boots and a jacket for that sizzling reveal Its the innerwear version of the slip dress which you can rock outside without second thoughtsUse Panty WiselyChoosing the right panty is also an important trend as well as a factor in having a comfortable lingerie closet However the right panty selection is bonafide and aids you in being relaxed in sessions A comfortable panty that doesnt give you rashes and skin infections is a treat for your privatesWomen are embracing lingerie in their shopping wish lists and are gaining prominence with the passage of time and increasing demand for premium lingerie However with the increase in demand the trends are evolving and the brands are garnering innovation in terms of colours style design etc