Fashion content creator Ritvi Shah has been exclusively selected to represent Gujarat at the prestigious New York Fashion Week. Shah, celebrated for her dedication to promoting homegrown fashion and vocal advocacy for local artisans, attended the Uppercase & Global fashion showcases.

At the fashion show, Shah presented a global fusion collection anchored by a sculptural Qua trench coat with bold shoulders and midi-length drama. The statement piece was paired with a high-waisted dragon red faux leather skirt  by Qua, featuring sharp geometric lines and wrap styling. Her signature Navratri-inspired silver jewelry, crafted by local artisans, added a cultural depth, while the LVL99 Vegan Leather Hobo Bag completed this East-meets-West vision. The ensemble showcased how traditional Indian craftsmanship can be merged with international fashion sensibilities.