With the rising influence of sneaker culture in India, inspired mainly by the west, the term ‘sneakerheads’ has gained prominence in metropolitan cities. What goes into becoming one? City sneaker enthusiasts offer a glimpse into their valued collections, talk about market practices and share community tales
The ‘SneakerHeads of Mumbai (Cult)’ group on social media managed by Yash Anand (third from left) has played an active role in creating a community of the city’s sneakerheads. Image courtesy: From left; Shaureh Khan, Rahul Agarwal and Yash Anand
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