The year of 2025 was full of big and unpredictable moments. It featured a multitude of events that sparked long conversations, with each new event often overshadowing the previous one. It was also a year when Indian culture continued to be exported to the world.

Instagram’s 2025 Year-in-Review presents an all-encompassing view of the people and moments that shaped culture this year on Instagram.

Cricket’s Instagram takeover
Cricket reaffirmed its status as the central pillar of Indian pop culture, dominating both Instagram conversations and national sentiment. Some key moments included India’s Champions Trophy win, which sparked a wave of patriotic celebration; RCB’s chant “Ee Sala Cup Namdu” becoming a viral meme as fans finally saw their team triumph; Virat Kohli’s emotional retirement from Test cricket and the most recent victory by the Indian women’s cricket team at the World Cup.