Actress Tamannaah Bhatia feels the star culture is changing rapidly after the boom in the digital space.

Tamannaah has been one of the biggest names in the Tamil and Telugu industries for well over a decade, and has also acted in Bollywood and Kannada films. After tasting success on the big screen, she has now forayed the digital space. This year, she was seen in the web series "The 11th Hour" and, more recently, "November Story".