It can be described as a paradigm shift. More and more production houses are getting into the web series business as the audience, especially the younger lot, is shifting towards the digital medium. It is said that the revenue for television shows has gone down by 28 per cent. The market for web shows is increasing by the day due to its innovative content. While TV shows, in their clamour for TRPs, turn their female protagonist into a fly, web shows are not taking recourse to any such gimmicks. hitlist speaks to film and TV folk about the change in scene...

Baked chronicles the lives of three university flatmates