Compared to the pre-COVID period, television viewership in India increased by 40 per cent as more and more people stay at home due to the restrictions, said a report on Thursday. In the week starting April 11, individuals watching TV for all seven days increased to 48 per cent, according to the latest report by TV viewership monitoring agency BARC (Broadcast Audience Research Council) and data measurement firm Nielsen.

For the study, the pre-COVID-19 period referred to January 13-February 2. The highest growth in TV viewership was recorded in some of the biggest metros like Delhi and Mumbai, according to the report.