The 17th season of the immensely popular television game show `Kaun Banega Crorepati` will premiere on August 11 this year and will seek to champion the dreams of commoners and their ‘Can Do’ Attitude, its creators announced on Thursday.
  
Sony Entertainment Television on Thursday unveiled the new campaign for Kaun Banega Crorepati (KBC) Season 17, highlighting the spirit of today’s India.

Titled ‘Jahaan Akal Hai, Wahaan Akad Hai’, the campaign puts the spotlight firmly on how knowledge is empowering India, fuelling common man’s ambitions, instilling confidence, and driving a bold ‘Can Do’ attitude.

Directed by filmmaker Vikas Bahl, and created/ executed by his production house, Good Co., the campaign makes a clear statement: True pride doesn’t come from what you own, but from what you know.