Updated On: 29 July, 2025 12:34 PM IST | Mumbai | mid-day online correspondent
Ektaa addressed rumors suggesting that Anupamaa, starring Rupali Ganguly, is facing issues due to Kyunki's return. She dismissed the claims, praising Anupamaa and its creators, saying it remains a top show and deserves to continue its success

Ektaa Kapoor Smriti Irani Rupali Ganguly
Ektaa Kapoor is preparing to revive her classic TV series Kyunki Saas Bhi Kabhi Bahu Thi on television with a new remake. During a recent conversation with Brut, Ektaa responded to rumours that Anupamaa, the show starring Rupali Ganguly, is encountering problems with the arrival of Kyunki Saas Bhi Kabhi Bahu Thi.
Ektaa was asked if she noticed a difference in how women assist one another in the industry today compared to two decades ago. She said, "Yesterday I was watching some videos of Anupamaa having a problem as Kyunki is coming. I felt that was in such bad taste. She [Rupali] is such a big star. Anupamaa, the show, the creator Rajan… has done what nobody else could do in the last seven years. They will continue to be number 1. They should continue to be number 1."
She further quipped, "We are coming in for our purpose. To tell our story. These unfair comparisons between lead characters and lead shows are so unnecessary and pitting women against each other, pitting content against each other is so uncalled for."