In a heartfelt open letter, content czarina Ekta Kapoor announced the return of the iconic Balaji Telefilms show Kyunki Saas Bhi Kabhi Bahu Thi—this time with limited episodes, celebrating its 25-year legacy not just with nostalgia but with intent.

Titled “Why Kyunki, Why Now?”, Ekta’s note dives deep into the thought process behind bringing back a show that changed Indian television forever. From ruling TRP charts to triggering conversations on issues like marital abuse, age shaming, and women’s empowerment, Kyunki wasn’t just a show—it was a movement.

Ekta was initially hesitant about Kyunki's reboot

Initially hesitant, Ekta writes, “You can never compete with nostalgia. It always remains supreme.” But as conversations with the creative and network teams evolved, so did the realization that Kyunki had an unfinished story—one that still had the power to shape thought, reflect society, and spark dialogue.