Producer Ekta Kapoor has carved her own niche in the Indian entertainment universe, says in current times when multi-million screens have opened up the scope to cater to "polarized tastes", she finds it exciting to have a competitive edge. Ekta, who established herself as disruptor in the Indian television industry with "Kyunki Saas Bhi Kabhi Bahu Thi", 'Kahaani Ghar Ghar Kii", and "Naagin", is now a LinkedIn Influencer, a collective of over 500 global leaders from across geographies and fields.

In a blog post on LinkedIn, Ekta, who has the app ALTBalaji spoke about scripting India's new content chapter, read a statement. She said: "I want to create a homegrown app that competes with international standards, and gets India to watch local content out of its traditional TV form. It's an ambition. I could fall flat on my face and it's clearly a bit delusional because they're so big it's not even possible to fight.