Debina Bonnerjee on using social media influencer status to aid budding fashion labels

Lately, Debina also has taken an initiative to help homegrown and budding fashion designers reach out to a wider audience.

"The idea is to bring the consumers and fashion designers together. There are new, budding, homegrown fashion brands that are struggling to reopen business. When a business shuts down, it is not just the owner but many employees that go jobless. So, sustaining a business is important," Debina said.

She continued: "On the other hand, there is a section of people who are sitting at home and killing their boredom doing online shopping. So, I thought of bringing them together by using my social media platforms. I can wear those dresses, do a photoshoot and put it on my Instagram. I will not charge for it from any designer and I will return the dress, too. Usually, social media influencers charge money for that but I think this is the time I should support these designers, instead of earning money from it. Once normalcy surfaces, we will think about commercial interests."

Also read: Debina Bonnerjee celebrates lockdown birthday second year in a row

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