Even before it sets the box office on fire, Toxic has already rewritten the rules of the game. The film first made headlines by becoming the first non-Telugu film to seal a historic Rs 120 crore distribution deal with Dil Raju’s powerhouse banner Sri Venkateswara Creations (SVC) in the AP–TG market - a move that sent shockwaves across the Indian film industry. And now, the phenomenon has grown even bigger.

Toxic makes historic deal for international distribution

On the international front, Toxic has been acquired by Phars Film, one of the leading and most dominant overseas distributors, marking yet another colossal milestone in the film’s extraordinary pre-release journey. The deal is being touted as one of the highest-ever overseas acquisitions for an Indian film, with Rs 105 crore secured as advance on a commission basis, a staggering vote of confidence from the global market. The numbers show confidence of the market in the film and Rocking Star Yash, an indicator of ground-level buzz.