Updated On: 23 May, 2025 04:31 PM IST | Mumbai | mid-day online correspondent
Tamannaah Bhatia was roped in as the brand ambassador for Mysore Sandal Soap by the Karnataka government, whose decision, however, sparked criticism from some quarters

Why Tamannaah Bhatia is facing flak over Mysore Sandal Soap
Pan-India actor Tamannaah Bhatia, who has been basking in the success of her dance numbers more than acting stints, has found herself at the centre of a controversy after she was chosen as the new face of the iconic Mysore Sandal Soap. She was roped in as the brand ambassador by the Karnataka government, whose decision, however, sparked criticism from some quarters, with many questioning why a Kannada actor was not chosen to represent instead.
One user wrote, “This soap has a legacy and decades of loyal customers. I don’t understand what Tamanna brings to the table or how much she’ll actually improve the business—she’s not a household name across Karnataka, forget India.”