The Hon’ble Delhi High Court has passed an order protecting the personality and publicity rights of acclaimed actor Nandamuri Taraka Rama Rao (NTR). The court’s intervention comes after a petition filed by the actor highlighting the widespread unauthorised and commercial misuse of his identity across various platforms. Taking note of the issue, the Hon’ble High Court granted protection to his personality rights.

Inclusions in personality rights

The order covers the unauthorised commercial use of his name and popular identifiers, including “NTR”, “Jr. NTR”, “NTR Jr.”, “Taarak”, “Nandamuri Taraka Rama Rao Jr.” and “Jr. Nandamuri Taraka Rama Rao”, as well as his sobriquets such as “Man of Masses” and “Young Tiger”. The protection also extends to his image, likeness, and related attributes. The court has directed that any such unauthorised use, if found, must be removed in accordance with applicable laws.