Global K-pop phenomenon BTS has unveiled plans for a major city-wide celebration in Seoul to mark their highly anticipated comeback, album release, and world tour. Titled “BTS THE CITY ARIRANG SEOUL,” the initiative will take place from March 20 to April 12, 2026, coinciding with the launch of their fifth studio album Arirang. This multi-week cultural event is designed to transform the South Korean capital into a dynamic space where fans and residents alike can enjoy unique artistic and musical experiences.

BTS announces Seoul city as the centre

The festival will integrate digital media art, performances, and immersive installations throughout key areas of Seoul, turning everyday urban landscapes into spectacular, emotion-filled experiences. Prominent landmarks such as Sungnyemun Gate and Seoul Tower will be used as canvases for large-scale visual projections that highlight BTS’s musical journey while also celebrating Korean heritage and modern creativity. The initiative aims to present a seamless blend of pop culture and traditional elements, offering fans a chance to interact with contemporary art and music in public spaces.