HYBE reported an 85.7 percent rise in revenue in North America in the first quarter of 2025, totaling 133.25 billion KRW (about Rs 8400 cr). The rapid rise was partly fueled by BTS member j-hope's successful solo tour, Hope on the Stage, as well as appearances by other HYBE America acts. According to an MTN News story dated July 28, this is one of the company's largest quarterly increases in previous years.

J-hope garners a massive crowd for his solo Tour after his military enlistment

Meritz Securities attributed the majority of the income increase to J-hope's tour and the expanding presence of HYBE's American lineup. The rapper's tour garnered large crowds in the United States and Mexico, demonstrating his personal star power following his military service.

Hope on the Stage premiered in April 2025 and featured 12 events in major locations like Brooklyn, Los Angeles, Oakland, and Mexico City. Approximately 1,78,000 people attended the shows. J-hope played songs from his albums Jack in the Box and Hope on the Street Vol.1, with each event garnering a steady crowd. MTN News cited the consistent ticket sales throughout cities as evidence of BTS's continuous fan loyalty and j-hope's solo popularity.