British rock band Coldplay's concerts in Ahmedabad generated an estimated overall economic impact of Rs 641 crore including a direct boost of Rs 392 crore to the city's economy, with significant spending on accommodation, transport, dining and retail, said a report released on Wednesday. With 86 per cent fans travelling to the host city, Coldplay's 'Music Of The Spheres' concerts in Ahmedabad trigger a new paradigm for cultural tourism, city branding and mega-event infrastructure, the EY-Parthenon (EY-P), the leading strategy consulting firm and BookMyShow Live revealed.

Dubbed India's largest-ever live entertainment spectacle, Coldplay delivered the two-night 'Music Of The Spheres' concerts in Ahmedabad. In a significant endorsement of India's growing concert economy, Prime Minister Narendra Modi during his address at the Utkarsh Odisha - Make in Odisha Conclave 2025 said, "In a country with such a rich heritage in music, dance and storytelling, with such a large pool of youth and a massive consumer base for concerts, there are vast opportunities for the concert economy. In the past decade, both the trend and demand for live events have grown. You must have seen the incredible images from the Coldplay concerts in Mumbai and Ahmedabad in recent days. This is proof of how much scope live concerts have in India."