Ajay Devgn knows a mass entertainer when he sees one. In the two decades since he turned producer with Ajay Devgn Ffilms, he has backed several box-office hits, including Bol Bachchan (2012), Son of Sardaar (2012) and Tanhaji: The Unsung Warrior (2020). Now, he is joining forces with Roy Kapur Films to co-produce a comedy titled GOBAR!

Ad filmmaker Sabal Shekhawat has shifted gears to direction with the project, which also sees him on double duty as a co-writer with Sambhit Mishra. The satire, set in the cow belt of India during the ’90s, is inspired by true events and revolves around an idiosyncratic veterinarian who chances upon a web of corruption in the local state hospital. The bumbling protagonist then sets out on a brave journey to fight corruption. Excited about his story finding a large canvas, Shekhawat says, “Gobar! will take viewers back to the charm of small-town living. I wrote this story keeping in mind a few true events that unravelled a gamut of issues, at the centre of which is a vet whose love for cows and animals supersedes everything.”