Actor and businessman Vivek Oberoi has approached the Delhi High Court seeking protection of his publicity and personality rights, alleging large-scale misuse of his identity through fake social media accounts, unauthorised merchandise, and AI-generated content, including deepfake imagery. This comes amid an uptick in celebrities, from Aishwarya Rai Bachchan and Abhishek Bachchan to NTR Jr, seeking judicial intervention.

Vivek Oberoi moves Delhi HC for personality rights

The civil suit, filed against Collector Bazar, ZoomMantra, Indiacontent, and others, including unidentified parties named as John Doe defendants, seeks a permanent injunction restraining infringement of Oberoi’s personality and publicity rights. The suit has been filed through advocates Sana Raees Khan and Pranay Chitale.