Vidya Balan pays a tribute to the passion of devotion of local artists on Handloom Day

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Over the years, Vidya Balan has opted for not just wearing local handloom products but also extensively promoting them through her social media. Being vocal about her fondness and support for the artisans, Vidya Balan has even worn sarees from her wardrobe in her films. In Shakuntala Devi, stylist Niharika Bhasin used Indian Sarees from her mother's wardrobe while some sarees were taken from Vidya's personal wardrobe, promoting clothes designed by local artisans. 

Even during promotions of her films, Shakuntala Devi and Sherni, Vidya Balan opted for only Indian clothes which were mostly works from local weavers from small scale industries and remote places of India, hustling through social media amidst the pandemic.  Offering a helping hand to the media and fashion industry blooming in the heartlands of the nation, Vidya Balan has provided a platform for them to flourish.

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