Veteran actress and producer Pallavi Joshi recently attended the Cannes Film Festival for the screening of her film Tanvi – The Great, and while the film received overwhelming love from the international audience, Joshi expressed concern over the growing emphasis on fashion at the prestigious event.

Pallavi Joshi on fashion overshadowing cinema

Speaking candidly about how the focus has shifted in recent years, Joshi said, “The festival is very different from what we do in India or even other global festivals. Here, to make it bigger every year, they need sponsors. Naturally, sponsors want visibility in return. So if L’Oréal is a sponsor, their ambassador Aishwarya Rai Bachchan walks the red carpet – that’s how L’Oréal makes its presence felt. This is how it all started.”