Taking a break from his philanthropic endeavours, Sonu Sood shot for a brand endorsement with Telugu actor Sidhika Sharma. The shoot at Film City, Goregaon, was for a dairy brand. Sharma made her Bollywood debut with Veerey Ki Wedding (2018) producer Rajat Bakshi's next, Vellapanti.

Intrestingly, both the actors are from Punjab. While Sood originally hails from Moga, a town situated about 40km from Ludhiana, Sidhika is from Chandigarh. Speaking to the reporters after the shoot, Sharma applauded Sonu's ongoing philanthropic efforts to help the needy. Speaking to The Times of India, the actress said, "He is a larger-than-life figure and a real-life hero. People look up to him and he is an inspiration for me as well. The good work he has done will remain etched in people’s memory for a long time. I hope to follow his example."