Sonam Kapoor, known for her strong author-backed roles and a self-confessed bibliophile, continues to lend her voice and support as brand ambassador for Word to Screen at MAMI Mumbai Film Festival in partnership with Soho House Mumbai. After yet another successful edition in 2023, Word to Screen Market is back. The Options Market offers a unique platform to writers, publishers, and filmmakers to engage and option stories for various film cinematic formats. This year, the Market opened entries to non-fiction articles published in print and online newspapers and magazines. Over 120 books and magazines were submitted this year, out of which 15 titles have been selected to present at the Open Pitch Session at the Market. 

Welcoming Sonam Kapoor as the Brand Ambassador for Word to Screen, Shivendra Singh Dungarpur, Festival Director, MAMI Mumbai Film Festival said, “Cinema is an amalgamation of all the arts and has been closely linked to literature over decades. Some of the greatest films in the history of cinema have been adapted from literary works and I am so pleased that MAMI has nurtured and developed this unique platform that creates a synergy that will enable filmmakers to use their craft to bring the art of the word to the screen. We value Sonam Kapoor’s continued support for this initiative as its brand ambassador."