In keeping with the premise of The Zoya Factor that deals with superstitions, Sonam K Ahuja is following a quirk of her own — starting with the trailer launch today, the actor will be seen sporting only red outfits at the promotions. "It was my idea to wear red at the promotions," smiles Kapoor, happy to imbibe the spirit of her character Zoya Solanki off-screen as well.

"I wanted to do full justice to the story and my role. I thought this was the best way to introduce the eccentricities of Zoya to the audience. The Zoya Factor is about the titular character being considered a good luck charm for India's cricket team at the World Cup. So why not go about the promotions the Zoya way? Also, red is considered an auspicious colour. We're going the extra mile to make sure that luck is on our side, too."