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Aamir Khan to opt for pay-per-view model over OTT release for Sitaare Zameen Par

Sitaare Zameen Par won’t head to OTT post-theatrical release. Instead, Aamir Khan plans a unique pay-per-view model on YouTube for the film’s digital debut

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In Pic: Aamir Khan

In Pic: Aamir Khan

Aamir Khan is all set to make his grand comeback with Sitaare Zameen Par, co-starring Genelia D`Souza. While the film is primarily a theatrical release, for its OTT premiere, Mr. Perfectionist has reportedly jotted down a unique strategy. Usually, the makers sell the rights of the film to an OTT platform, giving subscribers access to watch it whenever they wish without any limitation. But Aamir has another plan in mind.

Aamir Khan has decided to release Sitaare Zameen Par on YouTube once it finishes its theatrical run. Unique, right? Actually, that`s not the interesting part. Reportedly, Khan is planning to bring in a pay-per-view model for his film, which breaks the `subscribe to the platform and watch the film as many times as you want` image.

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