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Singer Malvika Sheth reflects how she chose to chase authenticity over virality
Updated On: 23 March, 2026 11:45 AM IST | Mumbai | Komal RJ Panchal
Reflecting that chasing virality made her work feel hollow, singer and songwriter Malvika Sheth discusses shifting gears with her EP Online/IRL. "It began with a question: am I living to be seen, or am I actually living?" she says

Malvika Sheth. Pic/By Special Arrangement
It’s all a dopamine hit — the views racking up, the likes increasing constantly. But soon singer and songwriter Malvika Sheth realised that she didn’t want to build a career on numbers. Instead, her music had to be built on the solid foundation of being true to oneself and lasting art. She believes her latest EP, Online/IRL, reflects just that. In a chat with mid-day, Sheth speaks about an inward shift as she goes from chasing visibility to prioritising authenticity and longevity.
Excerpts from the interview.

