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Singer Malvika Sheth reflects how she chose to chase authenticity over virality

Reflecting that chasing virality made her work feel hollow, singer and songwriter Malvika Sheth discusses shifting gears with her EP Online/IRL. "It began with a question: am I living to be seen, or am I actually living?" she says

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Malvika Sheth. Pic/By Special Arrangement

Malvika Sheth. Pic/By Special Arrangement

It’s all a dopamine hit — the views racking up, the likes increasing constantly. But soon singer and songwriter Malvika Sheth realised that she didn’t want to build a career on numbers. Instead, her music had to be built on the solid foundation of being true to oneself and lasting art. She believes her latest EP, Online/IRL, reflects just that. In a chat with mid-day, Sheth speaks about an inward shift as she goes from chasing visibility to prioritising authenticity and longevity.

Excerpts from the interview.

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