Shweta Tripathi and Jitendra Kumar, lead actors of the forthcoming film Gone Kesh, say the concept of beauty needs to be redefined. Talking about the film, Shweta told IANS: "This is a high time that we celebrate the uniqueness of people rather than making them feel small for what they do not have. The concept of beauty needs to be redefined. This film celebrates that thought."

"Forget about hair or our appearance, my acting style is different from my other colleagues. For example, Vicky (Kaushal) acts differently from Pankaj Tripathi. Sanjay (Mishra) Sir's acting style is different from Nawazuddin Siddiqui Sir. Unless we are embracing the diverse styles and individuality, how will we broaden our horizon."