Shalini Pandey bags pan-Indian brand even before Jayeshbhai Jordaar’s release

 

 

 

 

 

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A post shared by Shalini (@shalzp)

The source adds, “So, the industry believes that Shalini Pandey is a talent to watch out for because Adi has selected her for Jayeshbhai Jordaar. The fact that she has been paired opposite a powerhouse performer like Ranveer Singh means Adi trusts her to stand her ground opposite the Gully Boy star. This has only made everyone confident about Shalini’s talent and you are now seeing its ripple effect in the endorsement space.”

The brand equity expert feels the skincare brand wanted to have a pan Indian actor for their campaign. “Shalini has had huge success down south with Arjun Reddy. With Jayeshbhai Jordaar, she will be known across all Hindi speaking markets. So, for the brand, it’s a win-win to have her on board. Jayeshbhai is Shalini’s Bollywood debut and even before its release she has managed to bag this plum endorsement. It only shows the faith the brand has on her talent and longevity. Industry is certain that her price point will zoom after Jayeshbhai’s release. So, it’s also a great deal for this brand,” the expert adds.

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