Social media is now a platform where celebrities can interact with their fans directly and honestly. But it is also very time-consuming because it allows access to the actor's lives on a 24x7 basis.

Recently, actress Richa Chadha, who has been very vocal and active on social media, has taken time off from her social media in order to focus on a deadline. She posted a video on both her Instagram and Twitter handles to inform her followers that she will come back in a week or maybe longer. Many celebrities have been reluctant to use social media very actively, like Ranbir Kapoor, Kareena Kapoor and Kangana Ranaut among others.