No frills is the new drill

Updated On: 08 June, 2024 05:24 AM IST | Mumbai | Mohar Basu

Eyeing to reduce film budgets, producer bodies to meet talent management agencies next week to discuss cutting down on entourage costs; want to encourage mid-budget movies for higher returns

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Kiran Rao’s small film, Laapataa Ladies, has won wide acclaim

Almost halfway into the year, Bollywood’s report card doesn’t look encouraging. So far, Hindi cinema has seen a handful of hits, including Shaitaan, Crew, Article 370 and Madgaon Express, while many tentpole movies had an underwhelming run. The lull has compelled producers to take stock of the situation. Next week, members of the Indian Motion Picture Producers’ Association (IMPPA), Producers Guild of India, Active Telugu Film Producers Guild, and Tamil Film Active Producers Association are set to meet six leading celebrity talent management agencies, for a third round of meeting. The agenda is clear—find ways to reduce the budget of movies.

Crew and Madgaon Express are among the mid-budget films that shone at the box-office this year