After the popular jewellery brand, it's streaming platform Eros Now that faced vicious trolling for their Navratri ad campaign. A section of netizens called out the brand for the 'vulgur' social media posts. One of the ads featuring Katrina Kaif was captioned, "Do you want to put the ratri in my Navratri?" Another had Ranveer Singh's photograph and read, "Let's have some majama in my pajama."

#BoycottErosNow trended on Twitter all day on Thursday, with many putting out their opinions on the same. Here's how netizens reacted to Eros Now's Navratri ad campaign: