There is increased attention on Sitaare Zameen Par, and for good reason. Aamir Khan’s upcoming offering could determine a new revenue model for films. Earlier this month, reports emerged that two months after the RS Prasanna-directed dramedy’s big-screen release on June 20, Khan would skip the OTT route and make it available on YouTube in a pay-per-view format. While industry insiders are eager to see how the new business model fares, pay-per-view platform Movie Saints’ founder Kanada Rishiraj has expressed interest in hosting the movie. He believes his platform, which launched in 2019, has a big advantage over YouTube — robust safeguarding against piracy.

While Khan has yet to officially announce Sitaare Zameen Par’s post-release plans, Rishiraj hopes that the actor and producer will consider Movie Saints as an option. The founder makes a case for his platform with a simple question. “When was the last time you watched a full-length film on YouTube? It’s not the right platform to host Sitaare Zameen Par. YouTube is for 10–15 minute videos.”