The International Indian Film Academy (IIFA) Awards is set to celebrate its silver jubilee in Jaipur on March 8 and 9. This year, the theme is 'Silver is the New Gold.' Bollywood celebrities have started arriving in the Pink City for the grand event, which will be held at the Jaipur Exhibition and Convention Center (JECC).

Actress Madhuri Dixit and Nushrratt Bharuccha landed in Jaipur late on Thursday evening. Speaking to the media at the airport, Madhuri Dixit said, "I share a long-standing bond with IIFA. It’s always a proud moment to be part of this event. This time, since it’s happening in Jaipur, I am even more excited."