The entertainment industry has been tormented by serious allegations in recent years, where the professionalism of industry titans has come into questions in terms of their treatment of young talent in the workplace. The rise of social media is likely to engage influential members of the entertainment industry in more misconduct. This scary trend is now causing major brands to avoid agencies altogether, as they are looking to gain direct access to talent to promote their products by creating photoshoots where talent promote their brand. Essentially, brands are able to gain cheap advertising by sending talent free products, where all the talent has to do is post pictures on their social media accounts promoting such brands.

Agencies are worried about this alarming trend, and are seeking to enact safety measure to protect their clients from such bad actors. Without the proper safeguards, agents will lose their revenue as they are the link between talent and brands. MA Models is a leading agency in establishing such safety policies, as its name has become synonymous with timely and stellar deliverables, as well as an agency of values that is transforming the industry. With honesty and responsibility being of paramount importance in the entertainment industry, MA Models has built a foundation that facilitates these components, ensuring successful results, as well as creating a work environment that is efficient and effective for both talent and clients.