Filmmaker Karan Johar, the man behind popular love story "Kuch Kuch Hota Hai", says the romance genre, which dominated the 1990s, has completely vanished from Bollywood today as the audience is not invested in watching such stories on the big screen. Johar was among the key filmmakers in the 90s along with Yash Chopra and Aditya Chopra who shaped the contemporary, larger than life romance that is associated with Bollywood.

Right from his 1998 debut "Kuch Kuch Hota Hai", multi-starrer "Kabhi Khushi Kabhie Gham" (2001) to "Kabhi Alvida Na Kehna" and even production "Kal Ho Na Ho" (2003), the films were not only blockbusters but also had a significant pop culture impact. In the current phase of the industry, the 48-year-old director said romance has been long forgotten.