Bollywood is more interested in box office performance rather than the content of films, filmmaker Karan Johar said here yesterday, adding that the industry should work on the aspect of writing.

 Karan Johar. Pic/Santa Banta

"There is always a debate on the content being great down in south India, and that is because they are more disciplined and single-minded. I feel we here (in Bollywood) chase box office numbers, depend on movie stars than content.