Yash Raj Films has always deployed unique strategies to spike audience interest while promoting the YRF Spy Universe movies. We have learnt that since War 2 will see the first ever on-screen moment of Hrithik Roshan and Jr NTR coming together, YRF will keep them away from each other during promotions so that the experience of them ruthlessly fighting each other is served to the maximum to the audience.

Hrithik and Jr NTR to not share stage

“Hrithik and NTR will be promoting War 2 separately, and all plans have been made keeping in mind that they would never share the stage together, never be in any promotional video together pre-release and never seen with each other. Hrithik and NTR coming together is a once-in-a-lifetime cinematic moment in Indian cinema and there will be a bloody carnage on the big screen. YRF is clear that the audience should first experience this rivalry before they see the two promote with camaraderie. They want to deliver the best movie-watching experience to people by preserving the conflict, which is the unique selling point of the film,” informs a senior trade source.

YRF's past with unique marketing strategies

“The YRF Spy Universe has always deployed very interesting strategies to build its film and the promise of entertainment. They were the first to resort to a no-interview before release policy during promotions of spyverse films so that the actors don’t divulge details from the script during such interactions. In the first War, Hrithik and Tiger first came face-to-face with each other during the success bash of the film. In Pathaan, they recorded capsules with Shah Rukh Khan to deploy on social media to reveal nuggets of Pathaan and kept hyping the buzz on the film without SRK doing any events. Pathaan went on to became an all-time blockbuster. For Tiger Zinda Hai, the film’s campaign celebrated how the Tiger franchise set up the YRF Spy Universe and fellow agents came into the promotional campaign much to people’s surprise and awe!” a source in the know revealed.