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Why did Hrithik Roshan call Apple's new iPad Pro ad 'sad and ignorant?
Updated On: 11 May, 2024 05:27 PM IST | Mumbai | mid-day online correspondent
The tech giant`s advertisement has been interpreted more as a "visual depiction of the tech industry`s devastation of cultural industries."
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Hrithik Roshan Pic/AFP
Bollywood superstar Hrithik Roshan strongly reacted to Apple’s latest iPad Pro commercial which sparked criticism among many in Hollywood and other creative agencies. The new ad set is titled Crush! shows a huge hydraulic press crushing a television, a camera, musical instruments, books, and cans of paint among others. The commercial closes out with a yellow emoji stress ball exploding.
"Meet the new iPad Pro: the thinnest product we`ve ever created, the most advanced display we`ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it`ll be used to create," Apple CEO Tim Cook posted on social media platform X on May 7 along with the new ad.
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