Brand Shah Rukh is back

Son Aryan Khan’s case may have paused his endorsements, but it has not dented Shah Rukh Khan’s popularity among brands. The superstar is back batting for local traders, hit hard by the pandemic, with his Iss Diwali aap kisse khush karenge? ad for a chocolate brand. It is the first major campaign by King Khan after Aryan’s arrest. An education app halted its ads featuring SRK due to social media outrage. It was trolled for having him as its ambassador, given that the ad talks about a ‘better future for children’. But the learning app, too, has resumed its campaign with SRK. As the ad folk say, “Shah Rukh is one of India’s most loved human brands.”

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