Creative minds, Imtiaz Ali and Ekta Kapoor have definitely opted to tread on a completely unconventional route for their upcoming passion project- Laila Majnu. To begin with, they decided to cast fresh faces as opposed to established actors for this intense love story, and now it is learnt that the film is also shot in an interestingly unusual manner which truly states this film is for the crazies and by the crazies.

Laila Majnu, directed by Sajid Ali, is entirely shot in a backward order, i.e. the film's shoot began with the last scene and proceeded forward in a reverse chronological order.