As the COVID-19 pandemic has made many organisations and individuals help people - to highlight and support the work of these Good Samaritans and create an impact, Diana Penty with Ketto India has launched the campaign '#EveryLifeMatters.'

Within a week of its launch, the 'Cocktail' star has managed to support various small groups in their relief activities, thus, in turn, helping the people in dire need of funds, food, and medicines.