Bollywood superstar Salman Khan has been issued a notice by the Delhi High Court in a case related to the protection of his personality and publicity rights. The court has directed the actor to file his response within four weeks after a China based artificial intelligence voice generation platform challenged an earlier interim order that was passed in Salman’s favour. The matter is scheduled to be heard next on February 27.

Delhi High Court issues notice

The case stems from Salman Khan approaching the Delhi High Court seeking protection against the alleged unauthorised use of his name, image, voice and overall persona across digital platforms. The actor had argued that his identity was being misused for commercial gain without his consent, particularly through emerging technologies that can replicate or manipulate voices and likenesses with ease.