In his over four decade-old film career, Amitabh Bachchan has seen days when promotions and marketing were almost nil, as well as those days, where movies get lost in the 'crowd' if not promoted well. But he says the fate of a movie only lies in its quality.


Amitabh Bachchan 

The actor is in Kolata to shoot for Shoojit Sircar's 'Piku', and has been regularly sharing some snapshots from the schedule for his 'extended family' on social networking platforms -- whether the movie's makers like it or not.